GDPR & CCPA Compliance Notice

Residents of the European Economic Area (EEA), the United Kingdom, and Switzerland are protected under the General Data Protection Regulation (GDPR).

If you are located in any of these regions, you have specific rights regarding the collection, use, and processing of your personal data.

California residents are protected under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

If you are a California resident, you have specific rights regarding the collection, sale, and disclosure of your personal information.

Business Name: PrimeStyleAI

Websites: myaifitting.com & primestyleai.com

Location: Laguna Niguel, California, USA

Email: Support@PrimeStyleAI.com

Phone: +1 (949) 364-4449

Identifiers: Name, email address, phone number, account username

Account Credentials: Hashed passwords, authentication tokens

Uploaded Images: Photos you upload for virtual try-on and AI styling features

Usage Data: Interaction logs, feature usage, session data, preferences

Device Information: IP address, browser type, operating system, device identifiers

Payment Metadata: Transaction IDs, billing information (processed by third-party payment processors; we do not store full payment card details)

We do not intentionally collect sensitive personal information (e.g., racial or ethnic origin, health data, biometric data) unless specifically required to provide the services you have requested.

Contractual Necessity: Processing necessary to perform a contract with you, such as providing AI styling services, managing your account, and fulfilling token or membership purchases.

Legitimate Interests: Processing necessary for our legitimate business interests, such as improving our services, preventing fraud, and ensuring platform security, provided these interests do not override your fundamental rights.

Consent: Where you have given explicit consent for specific processing activities, such as receiving marketing communications or using optional AI features. You may withdraw consent at any time.

Legal Obligation: Processing necessary to comply with applicable laws and regulations, such as tax reporting and responding to lawful requests from authorities.

Where processing is based on consent, you have the right to withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

Right of Access: You have the right to request a copy of the personal data we hold about you.

Right to Rectification: You have the right to request correction of inaccurate or incomplete personal data.

Right to Erasure (Right to be Forgotten): You have the right to request deletion of your personal data under certain circumstances.

Right to Restrict Processing: You have the right to request that we limit how we use your personal data.

Right to Object: You have the right to object to the processing of your personal data for certain purposes, including direct marketing.

Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format.

Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority in your jurisdiction if you believe your data protection rights have been violated.

Right to Know: You have the right to know what personal information we collect, use, disclose, and sell about you.

Right to Access: You have the right to request access to the specific pieces of personal information we have collected about you.

Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.

Right to Correct: You have the right to request correction of inaccurate personal information.

Right to Opt Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising.

Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of your sensitive personal information.

Right to Non-Discrimination: You have the right not to be discriminated against for exercising your privacy rights.

We do not sell personal information as defined by the CCPA/CPRA. We do not share personal information for cross-context behavioral advertising purposes.

Standard Contractual Clauses (SCCs): We use EU-approved standard contractual clauses to protect your data during international transfers.

Adequacy Decisions: Where the European Commission or relevant authority has determined that a country provides an adequate level of data protection, we may rely on that determination.

Our AI tools generate personalized outfit visualizations and style recommendations based on your uploaded images, preferences, and usage patterns.

These automated processes are designed to enhance your experience and do not produce legal effects or similarly significant effects on you.

You have the right to request human review of any automated decision that significantly affects you. To request a review, contact us at Support@PrimeStyleAI.com.

Encryption: Data is encrypted in transit (TLS/SSL) and at rest where applicable.

Access Controls: Access to personal data is restricted to authorized personnel on a need-to-know basis.

Secure Cloud Infrastructure: We use reputable cloud service providers with industry-standard security certifications.

No Absolute Guarantee: While we strive to protect your personal data, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.